Amazon

AMAZON IS NON-NEGOTIABLE

If you want to have a brand presence in this era, you need to be on Amazon; it’s the first place consumers look to buy. It’s easy to get lost in Amazon-space for those not experienced in its nuances and operations. Don’t make it harder on yourself.

From A-Z we’ve got your back. We use state-of-the-art software to track per unit financials to ensure we never lose sight of your best interest or bottom line. We use these insights to help advise when to be aggressive and when to dial back. The jungle is huge but we can see the forest for the trees. With years of strategy and experience, our team combines hundreds of data points before making a single decision.

WHAT MAKES US EXPERTS

We’ve optimized and accelerated over $100 million in Amazon revenue. Brands like Hot Tools®, EarthlyBody®, Marrakesh, Mavala Switzerland®, Simple Scrub®, Peter Lamas, and Hemp Daily are among the multitude of manufacturers that have trusted us with growing their brand on Amazon. We cover it all, from A-Z, to shipping and logistics, to finding niches on Amazon to product development. We specialize in all Amazon Seller sizes, nurturing start-ups, to working with publicly traded Fortune 500 companies.

We’re always on the cutting edge of Amazon’s programs, advertising strategies, and policies and their applications to all Amazon categories.

Strategy

Amazon is a momentum model, it requires engagement in their services to satisfy Amazon’s algorithm. This means using FBA, PPC ads, optimized detail pages with video assets and A+ content and more. The more a brand engages, the higher Amazon will rank the product and drive spend to its campaigns.

The most successful brands on Amazon capture existing demand rather than try to create it. TMA can analyze the marketplace to make data-based recommendations on pricing, pack sizing, and even predict the next trend on Amazon before the competitors do.

PPC MANAGEMENT

Paid ads are an integral part of life on Amazon. Our experts can create highly targeted campaigns with an array of intelligently sourced keywords using calculated bid strategy. Coupled with programmatic bidding and out of the box creative campaign creation, TMA is able to develop and execute a uniquely tailored ad strategy for each client.

Custom Video Creation

CATALOG MANAGEMENT

Extensive catalogs, color ways, sizing, pack size and pricing recommendations are all in TMA’s toolkit. TMA has experience optimizing catalog configurations and projecting future inventory. We’ve worked with small 1-3 SKU catalogs to extensive 1500+ catalogs with seasonal roll outs, size, color, and style variations. We don’t shy away from big projects and can help grow small catalogs to put brands in the most advantageous positions on Amazon.

CONTENT OPTIMIZATION (COPYWRITING, A+ CONTENT, + STOREFRONT)

Content creation and copywriting for Amazon may seem straightforward but it takes a detailed eye to write for the A9 algorithm and to Amazon’s rigid keyword rules. A brand may have specific language and phrases they use in their advertising material and product descriptions but these may not be Amazon compliant. We are able to take existing content, re-word it to be full of relevant and dense keywords which help search engine optimization and to stay in good graces with Amazon. TMA is also able to write content and product descriptions from scratch which can be used on a brand’s website and in future marketing.

Similarly, we are able to assist in taking advantage of all the advertising real estate on the PDP (product detail page) including A+ content for Brand Registered sellers. We can take existing assets and mold them into A+ content compatible modules for a beautiful looking and algorithmically pleasing layout. Need a storefront too? No problem, we can help. If a brand has no assets, for an additional cost we can create them from scratch, including product photos, infographics, lifestyle photos and video assets.

 

BRAND REGISTRY, BRAND PROTECTION, + 3PS

Registering a brand/trademark with Amazon is a no brainer. It unlocks advertising and brand content, not to mention protects your brand against bad acting third party sellers. Amazon has programs to help expedite this registration process and its benefits are always expanding. This is just one way to protect your brand on Amazon. 3PS are always adapting their hijacking strategy but, thanks to our detection tools, no one escapes our radar.

SELLER PERFORMANCE

One of the biggest pain points on Amazon is Seller Performance. Amazon will inevitably hit every Seller Account with some kind of infringement claim, buyer complaint of damage, late shipment defect, etc. One of TMA’s strengths is tackling Seller Performance plans of action (POA), appeals, and business cases to help keep the account in good standing with Amazon. We have experience with complex issues such as untangling related accounts, getting products through Hazardous Material/Dangerous Goods gates, and even proving the authenticity of a product.

Similarly, we are able to assist in taking advantage of all the advertising real estate on the PDP (product detail page) including A+ content for Brand Registered sellers. We can take existing assets and mold them into A+ content compatible modules for a beautiful looking and algorithmically pleasing layout. Need a storefront too? No problem, we can help. If a brand has no assets, for an additional cost we can create them from scratch, including product photos, infographics, lifestyle photos and video assets.