Amazon is a momentum model, it requires engagement in their services to satisfy Amazon’s algorithm. This means using FBA, PPC ads, optimized detail pages with video assets and A+ content and more. The more a brand engages, the higher Amazon will rank the product and drive spend to its campaigns.
The most successful brands on Amazon capture existing demand rather than try to create it. TMA can analyze the marketplace to make data-based recommendations on pricing, pack sizing, and even predict the next trend on Amazon before the competitors do.